This Oscar weekend, PetSmart is debuting two ads by GSD&M. Directed by Christopher Guest, the campaign focuses on the paternal role pet owners assume.
The ads star familiar faces Jennifer Coolidge and Anna Faris as obsessive parents of pets. Faris plays a dog owner who decides her pup Stanley leans towards Eastern religions. Coolidge plays a role of an obsessive mother embeding herself in her son's puppies upbringing.
In the spirit of Guest features like the Oscar-themed "For Your Consideration and the dog-show parody "Best in Show," both are shot documentary style with an awkward sense of humor.
Edited 30-second cuts of the videos will run during the award show. In October 2014, PetSmart shifted advertising work to Austin-based GSD&M after doing most work in-house.
Campaign credits
Client: PetSmart
Agency: GSD&M
Chief Creative Officer: Jay Russell
Group Creative Director: Scott Brewer, Ryan Carroll
Associate CD/AD: Ross Aboud
Associate CD/Writer: Kevin Dunleavy
Art Director: Morgan McDonald
Copywriter: Scott Chalkley
Director of Production: Jack Epsteen
Producer: Monique Veillette
Assoc. Producer: Adriane Weast
Business Affairs: Mellissa Mathias
Account Leadership: Scott Moore, Sabia Siddiqi, Brittany Hammer, Lauren Bradshaw
Project Management: Sara Rosales
Experience and Insights: Andrew Teagle, Rene Huey-Lipton
Print Production: Ellen Hanrahan
Art Production: Jessica Spruill
Print Campaign Photographer: David Emmite
Print Retoucher: Jeremy Kelty, Lilli Salerno
Digital Production: Amy Torres
Web Developer: Todd Black
Studio Services: Michele Head, Summer Ortiz
Production Company: Go Film
Director: Christopher Guest
Executive Producer: Gary Rose
Producer: Mark Hyatt
Editorial Company: Mackenzie Cutler, NY
Editor: Gavin Cutler
Senior Asst. Editor: Ryan Steele
Asst. Editor: Pamela Petruski
Post Producer: Esme Wright
Post EP: Sasha Hirschfeld
Colorist: Fergus McCall, the Mill, NY
VFX/Online: Schmidigital, NY
Flame Artist: Jim Hayhow
Asst. Flame Artist: Joseph Miller
Sound Design & Final Mix: Sam Shaffer, Mackenzie Cutler, NY
Original Music: HUM Music, LA
Graphics: Brad Hodgson, Perfect Form, Austin