Perrier-Jouët creates pop-up for Chelsea Flower Show

Perrier-Jouët : pop-up for RHS Chelsea Flower Show
Perrier-Jouët : pop-up for RHS Chelsea Flower Show

Champagne brand Perrier-Jouët has teamed up with townhouse hotel The Kensington to stage a pop-up bar and floral-inspired champagne pairing dinner next month.

The bar aims to celebrate the RHS Chelsea Flower Show and will be open from 15-27 May, situated outside the hotel's entrance. 

Throughout The RHS Chelsea Flower Show, The Kensington’s pop-up bar will be open from 1pm – 8pm serving Perrier-Jouët's brand new Blanc de Blancs Cuvée, amongst other favourites, and invites hotel guests, passersbys and visitors of the show to be amongst the first to enjoy a glass, on the hotel’s portico.

The Kensington will also be offering a special Champagne pairing dinner on 25 May at its restaurant, Town House. Created by executive chef, Steve Gibbs, each dish on the menu will take inspiration from the tasting notes of a Perrier-Jouët Champagne, alongside visual influence from The Chelsea Flower Show. Dishes include Heirloom tomato & elderflower consommé (paired with Perrier-Jouët Blanc de Blancs), Burratina di Puglia (paired with Perrier-Jouët Blason Rosé), Josper grilled poussin (paired with Perrier-Jouët Grand Brut) and fruits of the forest terrine (paired with Perrier-Jouët Belle Epoque).

Perrier-Jouët Blanc de Blancs is the newest Cuvée added to the historic Champagne house’s Classic Range. 

Perrier-Jouët invited guests into its 'Garden of Wonder by Perrier-Jouët' at Miami International Airport last November. The brand also unveiled L'Eden by Perrier-Jouët, an immersive experience themed around a vision of nature, at last year's London Design Festival.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free