Pernod Ricard is encouraging young people to drink more water as part of its global campaign against binge drinking.
The work by creative agency Buzzman features a 50-sceond film produced by Vanessa Barbel and Assya Mediouni. It contrasts upbeat party music with negative footage of people who have drunk too much alcohol. The copywriter was Melvin Berréhouc.
The online film is being supported by social media activations.