Performers push through pain to make music in Tylenol spot

JWT pulls a band together, using musicians who struggle with chronic pain

Tylenol puts together a 13-piece ensemble of musician who suffer from arthritis, in a short film by JWT. There’s an accordionist with pain in her wrists and back, a guitarist whose hands freeze up and a singer with arthritis in her knees. They talk about working through the pain and playing for the love of music. Though none of them have ever worked together before, they all then play a rendition of Fleetwood Mac’s "Don’t Stop." The musicians tell more of their stories in branded content at the New York Times’ T Brand Studios.


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free