Pepsi's new campaign asks: will Paul Rudd make it into space?

Actor reunites with Ant-Man co-star in comic tale of two hapless astronauts.

Pepsi has launched a spot starring Paul Rudd and Michael Peña as a pair of astronauts who make a last-minute dash to stock up on Pepsi Max as their spacecraft is about to blast off.

"No can left behind" was created by Abbott Mead Vickers BBDO, which developed Pepsi’s new brand positioning "For the love of it" that launched earlier this year.

It was written by Rob Turner and art directed by David Westland. The film was directed by Taika Waititi, who shot Thor: Ragnarok and Hunt for the Wilderpeople, through Hungry Man.

Rudd and Peña previously starred in Marvel films Ant-Man and its sequel Ant-Man and the Wasp, while Waititi and Rudd both appeared in Avengers: Endgame.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free