Pepsi takes its eye off the ball with the latest Uncle Drew basketball ad

Social video expert Be On reviews the latest viral by Pepsi.

While basketball fans are sure to appreciate numerous basketball in-jokes, the video is unlikely to engage viewers less familiar with the sport. 6/10

The fourth in a series created by Pepsi, basketball legend and current Cleveland Cavaliers point-guard, Kyrie Irving, continues to take humble ballers by surprise.

Disguised as an unsuspecting old man, Kyrie is joined by other notable players as they take over a local court for a game of H.O.R.S.E (a shooting game where the first to spell the word loses), impressing the crowd with trick shots and the odd celebratory dance move.

Created by Davie Brown Entertainment, the video includes members of the public who were told that the camera crew were filming for a basketball documentary.

However, their reactions often come across as staged and detract from the authenticity of the spot. This is most likely due to the fact that this is the fourth stunt in the series.  Whilst basketball fans are sure to appreciate numerous basketball in-jokes, the video is unlikely to engage viewers less familiar with the sport.

However, given that one of the aims of the campaign is to promote the Limited Kyrie Irving X and Uncle Drew NIKE Kyrie 1's, this is in line with the brand’s objectives. Pepsi are running a competition alongside the video, offering a free pair of the new kicks, as well as other products, as an incentive to enter a sweepstake and help increase engagement. The video has proved another viral success with 4.1 million views within the first week.

Launching three years ago, Part 1 has clocked up 41.1 million views to date and set the tone for the rest of the series. Unfortunately, the latest instalment lacks the authenticity and subtle charm of the first spot, but still maintains a certain appeal to basketball lovers across the globe.

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