The spot, created by VaynerMedia, celebrates life's carefree moments.
Pepsi imagines an optimistic future filled with life’s messy, but carefree, moments that could be on the horizon. The spot, set to the tune of "Tomorrow" from the musical Annie, shows a series of vignettes including spontaneously making out at the movie theater, sharing a mic for karaoke with friends and celebrating a homerun with a stranger. Other messy moments include getting doused in people’s sweat at a concert and gleefully eating wings while bowling — without sanitizing hands.
"We’ve been separated for so long," the spot reads. "But, if we do our part, one day we’ll be back together."