Pepsi Max is a no-sugar cola with extra caffeine that was first launched in Europe. The brand has spread across the globe, including here in the US.
In a global campaign, UK-based agency Abbott Mead Vickers BBDO is creating a series of digital videos under the title of #Genius.
The first video shows a soccer match in Barcelona. With the aid of more than 30,000 LED lights and a drone, the ordinary game becomes extraordinary.
Client: Pepsi Max
Agency: AMV BBDO