Pepsi Max's #Genius video series

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Pepsi Max "Drone Soccer" by AMV BBDO.
Pepsi Max "Drone Soccer" by AMV BBDO.

Soda line's series takes flight with video featuring drone

Pepsi Max is a no-sugar cola with extra caffeine that was first launched in Europe. The brand has spread across the globe, including here in the US.

In a global campaign, UK-based agency Abbott Mead Vickers BBDO is creating a series of digital videos under the title of #Genius.

The first video shows a soccer match in Barcelona. With the aid of more than 30,000 LED lights and a drone, the ordinary game becomes extraordinary.

Campaign credits

Client: Pepsi Max
Agency: AMV BBDO