Pepsi LIFEWTR's pop-up gallery promotes women artists

R/GA Chicago campaign also includes Instagram and OOH galleries featuring female artists.

Just 5 percent of artists in permanent collections at art galleries are women. To raise awareness about the imbalance, Pepsi and R/GA Chicago created an open gallery outside Lincoln Center, as well as a virtual gallery on Instagram. The campaign was dreamed up by a team led by AJ Hassan, the creative behind Leo Burnett's "Like a Girl." A new set of Lifewtr bottles are adorned with images by artists Trudy Benson, Lynnie Z and Adrienne Gaither. Digital and OOH placements will also feature work from female artists.

Credits

Client/Product
Title
Agency
VP Managing Director
Executive Creative Director
Creative Director
Associate Creative Director, Art
Associate Creative Director, Copy
ACD, Visual Design
Visual Designer
Managing Director, Client Services
Management Supervisor
Managing Director, Strategy
Strategists
VP, Strategy & Partnerships
Executive Producer
Video Director
Video Editor
Event Producer
Event Production
Media Director
Media Supervisor
PR

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