Pepsi 'Halftime Touches Down' Teaser by Mekanism

Pepsi's "Halftime Touches Down" teaser by Mekanism comes with its own crop circle.
Pepsi's "Halftime Touches Down" teaser by Mekanism comes with its own crop circle.

The soda maker releases a teaser for its third straight Super Bowl Halftime sponsorship

Other brands may have their ads, but Pepsi controls Super Bowl halftime.

For its third straight year as Super Bowl Halftime sponsor, the pop brand is teaming up with pop star Katy Perry and a few other guests.

The 12-and-a-half-minute show is under wraps, but this video from program sponsor Pepsi suggesting an extraterrestial theme.

In the 18-second second teaser, a vending machine in the desert and a Pepsi delivery truck are both beamed aboard an unseen craft. To support the teaser, a crop cricle was carved in a field near the stadium.

Campaign credits

Client: PepsiCo
Agency: Mekanism
Executive Creative Director/Director: Tommy Means
CEO/President: Jason Harris
ACD: Joe Beutel
Copywriter: Ryan Paulson
Head of Production: Kati Haberstock
Snr. Brand Manager: Claire Fallon
Production Company: Framestore
Director: Ben West
Executive Producer: John Duffin & James Razzall
Producer: Skot Bright
VFX Producer: James Alexander
VFX Supervisor: Chris Eckardt
DP: John Schwartzman
Propmaster: Bella Serrell
Lead Flame: Alex Thomas
Editorial Company: Whitehouse Post
Producer: Evan Cunningham
Editor: Lucas Spaulding
Executive Producer: Joni Williamson
Original Score: Travis & Maude
Executive Producer: Kala Sherman
Creative Director: David Wittman
Audio Mix: Eleven Sound
Executive Producer: Suzanne Hollingshead

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