Pepe's papa reveals the moving story behind the footballer's first Umbro boots

Umbro: launching the 'Speciali Eternal' boots
Umbro: launching the 'Speciali Eternal' boots

Umbro has created an emotional filim capturing a conversation between Real Madrid footballer Pepe and his father to celebrate the relaunch of the brand's 'Speciali' boots.

During the film, Pepe’s father Anael tells his son the difficulties he went through to buy the footballer’s first ever, expensive Umbro boots on his small civil servant’s salary in Brazil.

Pepe, he reveals, was lazy in almost every respect except football, and keeping his new boots clean. And to pay off his debt for the new boots, Pepe’s father at one point slept in his car during a work trip to save money on a hotel.

In spite of this, Anael goes on to say that the Umbro boots bought a "unity" to his family.

The film promotes Umbro's 'Speciali Eternal' boots, a re-issue of the original boots in updated materials.

It has largely been well received by football fans on YouTube, who have noted the film reveals a new side to Pepe. Another commenter, however, pointed out that the film conveys how overpriced Umbro boots are.

Umbro’s global vice president of marketing, Paul Nugent, said: "We wanted to tell Pepe’s story and show his passion for Umbro in a simple, honest and authentic way

"A completely unscripted conversation between father and son felt like the right approach and the tender results have all the authenticity that we had hoped for."

He added: "This film changes perceptions of both Pepe and of the modern-day footballer in general, casting them in [different] light."

Brand: Umbro

Agency: Clinic

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