Peperami "Brothers from another mother" by Atomic

Peperami has depicted its snacking salami as a baby gestating in the womb to mark the "birth" of its new beef variant.

The digital out of home work features two ultrasound images side by side, with the cowboy-like beef Peperami placed next to the original pork version. In one of the more alarming moments, Pork is seen gnawing on his own umbilical cord.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free