Peperami "Brothers from another mother" by Atomic

Peperami has depicted its snacking salami as a baby gestating in the womb to mark the "birth" of its new beef variant.

The digital out of home work features two ultrasound images side by side, with the cowboy-like beef Peperami placed next to the original pork version. In one of the more alarming moments, Pork is seen gnawing on his own umbilical cord.