JWT Atlanta goes north for the heart-pounding "Joyride Tundra"
Pennzoil wants you to know it can perform in the cold. The really, really cold. So agency JWT Atlanta brought precision driver Rhys Millen of "Fast and Furious" fame and a bright yellow BMW M6 Coupe to the frozen lakes and mountains of Calgary. From there, the film kind of writes itself. This is the third in a series of Joyride films following "Circuit" (filmed in Barcelona) and Baja (filmed in the Mexican desert).