Pemberton & Whitefoord creates new look for Lime PLJ

LONDON - Design agency Pemberton & Whitefoord has created the design for a new PLJ lime-flavoured, low-calorie drink, and has also redesigned the original lemon flavour.

The agency stated that the new design puts a contemporary feel to a brand that has been in the health-food market for decades.

The fruit of each drink has been emphasised at the forefront of the label, along with copy to highlight its healthiness, which states: "no added sugar" and "eight calories per serving".

Michael Beard, spokesman for Healthy Food Brands, which owns the drinks, said: "Research told us that consumers would like to be able to drink a low-calorie lime juice cordial that has the same high fruit content as the existing Lemon PLJ.

"P&W's designs bring PLJ right up to date and will give the brand more standout on shelf."

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free