Peloton "It's you. That makes us" by Adam & Eve NYC

Peloton is promoting its membership offering with a campaign by Adam & Eve NYC.

The exercise bike and training brand is launching a TV ad on Friday (23 July) showing how those in its member community connect and support one another.

The 30-second spot was directed by Bassam Tariq and produced by Dennis Beier and Lisa Barnable at Pulse Films. The media agency was Horizon.

It will be supported by out-of-home and social media activations featuring Usain Bolt and other athletes.


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