Peloton has enlisted not one, but nine Olympic and Paralympic champions (including the world's fastest man Usain Bolt) for the brand's first work by Adam & Eve/DDB.
The work features footage of Bolt alongside current and former Olympians and Paralympians. including tennis champion Angelique Kerber and surfer John John Florence, before claiming that Peloton users can "train with" the sporting elite through the exercise platform.
The TV ad will run alongside digital activity in the UK, US and Canada.
Adam & Eve/DDB was appointed to handle Peloton’s advertising around the Olympics at the end of last year.