ExposureRussian Federation, Global and United States
Latest iteration of 'Feed the Good' proves that young adults with Downs can make smart, dependable employees
In Russia, people with Down syndrome are largely considered unemployable. BBDOO Moscow and Pedigree, which has spent the past year rolling out different iterations of its ‘Feed the Good’campaign around the globe, worked with the charity Downside Up to reverse the stigma. The team found five young people with Down syndrome to work at the Hors dog hotel and a dog training center near Moscow for an experimental project called "pUp syndrome." The result is a five-minute documentary that shows the young adults gaining independence and self-confidence from working with dogs, and hopefully showing skeptics that they can make smart, dependable employees.