Pedigree 'The Walk' by BBDO NY

Short film shows dogs bring out the best in people

Pedigree continues the brand's "Feed the Good" campaign with a new web film by BBDO New York.

The short by director Lance Accord shows a gruff old man walking his dog through the city. He then meets a teenager, also walking his pooch.

The two share a moment as their dogs meet, which would likely never happen without their companions.

The video is almost entirely in black and white, portraying a colorblind world — in more ways than one — from a dog's perspective.


Chief Creative Officer, Worldwide
Executive Creative Director
Executive Creative Director
Creative Director
Associate Creative Director
Creative Director
Art Director
Director of Integrated Production
Senior Content Producer
Head of Music Production
Group Planning Director
Managing Director
Senior Account Director
Account Director
Account Manager
Account Executive
Production Company
Executive Producer
Executive Producer
Head of Production
EP / Producer
Executive Producer
Post Production
Lead flame
Flame Assistant
Executive Producer
Audio Post
Mixer & Sound Designer

Featured in this story