Pedigree launches global "Feed the Good" campaign with BBDO

The Mars-owned brand built its campaign on a five-year study of the emotional benefits of pet ownership

by James Swift
Pedigree "Feed the Good" by BBDO New York.
Pedigree "Feed the Good" by BBDO New York.

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?