Who doesn't like money? PayPal has its doubts.
The digital payment company starts a beef with old-fashioned cash in its first-ever Super Bowl spot. Instead, it praises "new money," available to everyone, anytime.
The 45-second promo, created by PayPal’s global agency of record CP+B LA and directed by NABIL, is part of a larger "New Money" campaign launched this year to show consumers how helpful PayPal can be assisting with their finances. The campaign will be promoted in 2016 via television spots, OOH placements, social media and PR.
The spot, called "There’s a ‘New Money’ in Town," is set to air during the first quarter. It asserts that "new money" is not an insult but a progressive way of exchanging funds between all people.
"'New Money' is a celebration about the ways technology can help expand and improve financial participation and financial health for billions of people worldwide," said Dan Schulman, president and CEO of PayPal in a statement. "We want to reimagine money — enabling new ways for people to securely and affordably manage, move and spend their money."
PayPal announced that 28% of the 4.9 billion payment transactions that took place in 2015 were through on a mobile device. The company is aiming to tap into the smartphone and tablet-using Super Bowl viewership, about half of which used mobile devices during the 2015 Super Bowl, according to eMarketer, to generate more subscribers
This article was first published on http://www.campaignlive.com/