Patriot Rob Gronkowski rocks out in a Madden parody of 'Livin' On a Prayer'

It's the second part of a campaign that pairs NFL stars with pop hits.

For the second spot of its three-part "Madden NFL 17" campaign, the brand positions New England Patriot Rob Gronkowski in a parody of Bon Jovi’s "Livin' On a Prayer." The tight end, also known as Gronk, is a replica of Jon Bon Jovi in the original '80s music video. He dons a curly wig, head scarf, white jeans and fringed leather jacket as he rocks out on stage. He sings, "Your Madden roster’s ready to rock, but you got to fill it out—your offense needs to be more tough. So tough." The 1:33 spot, from San Francisco-based agency Heat, will be live on YouTube, while 15-second and 30-second versions will run on TV and online. It airs three months after the first ad, which featured Denver Broncos linebacker Von Miller in a spoof on Justin Bieber's "Sorry." The last spot in the series will air during the playoffs in January.

Credits

Madden NFL 17 “Catchin’ With Flair”
Production Credits
Long Form
CCO / Executive Creative Director
Creative Directors
ACD, Art Director
ACD, Copywriter
Director of Integrated Production
Producer
General Manager – SF
Account Director
Account Supervisor
Account Manager
Business Affairs
Advertiser
Chief Marketing Officer
Vice President, Global Creative
Senior Director, Global Creative
Senior Manager, Global Creative
Vice President, Marketing
Senior Director Product Marketing
Product Manager
Prod Company
Director
Managing Director
Head of Production
Line Producer
Editorial
Editor
Assistant Editor
Executive Producer
VFX Supervisor, 2D Lead
2D flame artist
After Effects
Managing Director
Executive Producer
Producer
Executive Producer
Senior Mix Producer

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