Partnership for Drug-Free Kids 'Real Help' by DDB California

Three PSAs highlight parents of teens suffering substance abuse

DDB California has crafted three pro bono ads for the Partnership for Drug-Free Kids.

Aimed at parents, each of the three videos shows a mom or dad confiding in a friend about a child's substance abuse — and receiving an awkward response. The PSAs then point the viewer to a website that offers answers.

"Opening up about drug abuse, even to a good friend, is an alienating experience," said Jonathan Byrne, creative director for DDB California. "Friends, normally quick with advice for more trivial matters, just don’t know how to help."

The ads were directed by two-time Academy Award winner Angus Wall. The ads include the new name and logo for the organization revealed several months ago.

Credits

Creative Director
Associate Creative Director
Associate Creative Director
Integrated Production Lead
Junior Integrated Producer
Freelance Print Producer
New Business Lead
Integrated Project Manager
Director
Executive Producer
Executive Producer
Editor
Producer
Producer
Color Producer
Flame Lead
Online Lead
Online
Online Assistant

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