The Games, and Paris itself, belong to everyone, says anthem video from BETC Paris
Paris is inviting the world to spend some time in the City of Lights. In September, the International Olympic Committee will choose the location of the 2024 Summer Games, deciding between Paris, Los Angeles and Budapest. The competition is heating up, and Paris has released the next step in its marketing effort, a new tagline and anthem video from BETC Paris. "Made for Sharing" expands the scope of the bid internationally, with an English tagline and a focus on inclusivity, accessibility and affordability. It replaces "La Force D’Un Reve" ("The Strength of a Dream"), created by BETC last year. The new 2-minute spot is set to the song "I Love You" by EDM artist Woodkid.