Paddy Power "Paddy's lucky pigeon" by Crispin Porter & Bogusky

Paddy Power has released a TV ad promoting its online bingo. Crispin Porter & Bogusky London created the spot, which introduces the lucky pigeon. The ad opens with someone commenting on Paddy Power Bingo’s Facebook page that they need some good fortune. In response, Paddy Power sends a large metal pigeon to excrete pink goo on people for luck. The work was created by Philip Sinclair and Emma Penz, and directed by Big Red Button through Moxie Pictures.