Paddy Power enters the world of publishing with Pitch Invader

Pitch Invader: features a range of covers aimed at local markets
Pitch Invader: features a range of covers aimed at local markets

The one-off print title will feature varied regional front covers.

Paddy Power has launched a free football magazine, Pitch Invader, to entertain and inform fans of the beautiful game ahead of the start of the new season.

Around 1.2 million copies of Pitch Invader will be circulated this week across the UK and Ireland through Reach newspaper titles, including the Daily MirrorDaily Record and Manchester Evening NewsEach cover will be fronted by a different football industry figure depending on its location of distribution.

The locally relevant cover stars include Republic of Ireland manager Mick McCarthy, former Manchester United captain Paul Ince and former Arsenal, Barcelona and Chelsea midfielder Emmanuel Petit.

There is currently only one issue of the 48-page print title planned. 

Pitch Invader continues Paddy Power’s recent work in the football world. Last month, it launched its "Save our shirt" campaign by signing its first shirt-sponsorship deal in English football with recently relegated Huddersfield Town. 

It has since added Motherwell, Newport County, Southend United and Macclesfield Town to its "unsponsoring" campaign.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free