P&W revamps Leaping Salmon brand for Thresher Group

LONDON - Design consultancy Pemberton & Whitefoord has redesigned the Leaping Salmon brand for specialist drinks retailer Thresher Group.

In July 2003, Thresher Group acquired gourmet meal business Leaping Salmon as part of the group's repositioning and strategic move to exploit the natural links between food and wine.

Following a product development programme by food development consultancy FBDC and P&W, Leaping Salmon has now evolved into a 50-strong range of convenience foods and snacks soon to be available in all Threshers+food outlets.

The Leaping Salmon range features old favourites such as lasagne and sausage and mash, but also introduces innovative new dishes such as rogan josh lamb shank.

The packaging features food photography by James Murphy, which gives a strong emphasis to food values, depicting the products in an appetising but not over manicured style.

As well as Threshers, the group also includes Wine Rack, Victoria Wine, Bottoms Up, Haddows, Huttons and Drinks Cabin.

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