P&W designs new Tesco range of cosmetic products

LONDON - Pemberton and Whitefoord, design consultancy, has created the look for the new Tesco Finest modern fragrances range, rolling out across UK stores this month.

The collection is part of the three-tiered range of Tesco Finest health and beauty products. The "modern fragrances" carry a silver foil star in the top left-hand corner of the packaging, but maintain the black band consistent across the Finest ranges, to provide a common link.

It is hoped the star will enhance the communication of the more elegant and glamorous facets of the beauty genre, as well as giving the products a "precious" feel.

Contemporary pastel colours were used as a backdrop to differentiate between the four fragrances in the range: lime, mandarin and vetiver; red rose and jasmine; ginger, vanilla and pink pepper and fig, almond and cassis.

Tesco have employed Rachel de Thame, former model and television gardener, to help create and promote the products.

Adrian Whitefoord, founding partner at Pemberton and Whitefoord, said: "Tesco's fragrance range stands out in a bold and yet tasteful way, matching any competing branded offerings.

"We were aiming to achieve a design solution that matched the excellence of the product and we feel that the Finest fragrance 'star' signature achieves this."

Pemberton and Whitefoord's other major clients include Morrisons and Dulux.

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