P&W creates elegant look for La Gina aperitif range

LONDON - Pemberton & Whitefoord has revamped the look of the La Gina aperitif range for Wine & Spirit International, aiming to convey an authentic Italian feel while accentuating the fruitiness of the product.

The tall frosted bottles have an illustration around the neck in the style of a 1950s travel poster, depicting a typical Italian village scene. The flavour is indicated by a close up photograph of fruit in the background.

The main label branding for La Gina, based on Italian family crests that sit in the middle of the design, is placed near the bottom of the bottle to accentuate its length.

Adrian Whitefoord, founder of P&W, said: "The designs for this new product had to feel elegant and something you would be proud to put on your dinner table."

The fruit-based aperitifs are made in Rome and the range includes Limoncello, White Peach Cello, Raspberry Cello and Orange Cello. The brand, retailing at £15, is already on sale at Harrods, Knightsbridge.

P&W created three new versions of absinthe products under Wine and Spirit International's Hapsburg brand range in August last year.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free