P&G's Fairy Non-Bio signs up to sponsor Mumsnet app

Mumsnet Talk: two-thirds of the forum's users visit on mobile
Mumsnet Talk: two-thirds of the forum's users visit on mobile

P&G-owned Fairy Non-Bio has signed a six-figure deal to sponsor Mumsnet for a year.

The deal includes sponsorship of Mumsnet’s forum app, Mumsnet Talk, plus content marketing such as bespoke ads, shareable content, sponsored discussions, product tests and a new podcast series.

Two-thirds of Mumsnet’s users visit the site on mobile, with the forums clocking up 9.4 million unique monthly visitors.

Mumsnet founder and CEO Justine Roberts said: "Mumsnet’s forums are absolutely at the heart of our site, and it’s great to have Fairy Non-Bio sponsoring this app, which will be a fundamental part of the Mumsnet experience for many of our users."

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