P&G wields axe on Duracell in brand cull

The battery brand is the first of many brands that will be let go as P&G moves to cut costs and refocus on its core brands

by Sara Spary

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in


  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $169 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?