P&G hires Mondelez European media director

Gerry D'Angelo
Gerry D'Angelo

FMCG giant Procter & Gamble has hired Gerry D'Angelo from Mondelez as its new global media director.

D’Angelo, reports Ad Age, will report to Doreen Bayliff, vice-president, worldwide brand operations, and oversee the world’s biggest media budget, at $7.2 billion (£5.4 billion).

He has been director of media, Europe, for Mondelez since 2009 and worked earlier in his career for Samsung and Sky.

P&G’s global brand officer Marc Pritchard said: "We welcome Gerry D'Angelo to the P&G family in our quest to be out front in our brand-building media capabilities."

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