The 30-second 'Fusilli' TV spot is one of three ads stop-motion animated ads in Oxo’s 'The Magic Touch' campaign. The ads promote Oxo’s Herbs & More seasoning pots, which can be added to recipes to add "flavour and depth".
Client: Helen Touchais, flavourings and seasonings category marketing director, Premier Foods
Brand: Oxo Herbs & More
Agency: JWT London
Creatives: David Masterman, Christiano Neves