Oxfam appoints WPN to donor acquisition DM account


LONDON - Oxfam GB, the UK's largest development charity, has appointed Watson Phillips Norman to handle the digital and direct marketing for its donor recruitment work.

The agency won the business following a pitch against undisclosed agencies. It will now be responsible creating a high-profile online and offline supporter acquisition campaign that aims to appeal to a new category of donors.

WPN's appointment marks the first time that Oxfam has held a retained direct marketing agency for its donor recruitment work.

The charity currently works with a number of agencies on other areas of its business including Rainey Kelly Campbell Roalfe/Y&R, Cheeze DMG and Tangible Response.

Oxfam's relationship with these agencies are unaffected by the new appointment.

WPN already handles the direct marketing for a number of major UK charities, including PDSA, The Salvation Army and Unicef.

Andrew Barton, the head of relationship marketing at Oxfam GB, said: "We have some ambitious plans for supporter acquisition and we have every confidence that WPN will be a great partner for us."

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