OrganiPets launches pet food with P&W packaging

LONDON - Design agency Pemberton & Whitefoord has created the branding and packaging for start-up pet food company OrganiPets, which launches this week.

The packaging design features cats and dogs in care-free environments where they are able to be themselves, such as running through a meadow, to reflect OrganiPets' promise of organic and natural pet food.

Black-and-white photography was used by the designers to create a natural feel and create a strong visual counterpoint to the market norm of bold, brash colours and cartoon rendering of family pets.

Adrian Whitefoord, co-founder of Pemberton & Whitefoord, said: "OrganiPets is a company with one passion in life -- to make great food for the cat or dog you love.

"We wanted to create a design solution for the brand that reflects that abiding passion. Essentially a design that would make OrganiPets truly stand out on shelf and be viewed as anything but run of the mill."

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