Oreo is performing some very important research on just how much stuffing America prefers on its favorite cookie.
The "What’s Your Stuf?" campaign allows users to vote for how much stuf they prefer on their Oreos for a chance to win $100,000 and other prizes.
You can choose between thin, original, mega stuf, or the largest size, the most stuf.
But the cookie brand isn’t stopping at an online poll, with its campaign also encompassing out of home activations in New York, Atlanta and Los Angeles in February and March where fans can vote for their favorite IRL, a partnership with TikTok, exclusive merchandise, and shopper engagement programs at retailers across the country.
So far the most stuf has a clear lead, with double stuf trailing in second, but it’s still early days so anything can happen.