Oreo says no to campfires with s'more flavor

Videos targeting Millennials feature mascot for new flavor

The Memorial Day weekend spells the beginning of summer camping season, with all the trimmings. In honor of the occasion, Oreo has rolled out a seasonal s'more flavor and a new campaign.

360i has put together a series of animated PSA style videos saying that camping isn't for everyone.

A character named S'morey— who resembles a badger and hare according to his theme song— reminds people that rather than dealing with the hassles of a campfire, just open a pack of s'more flavored Oreos.

As fans of the Mondelez cookie brand may recall, Oreo in February launched another flavor with a series of quirky videos aimed at the coveted Millenial market