Oreo 'Play With Oreo' by The Martin Agency

OREO 'Play With OREO feat. Yelle' by The Martin Agency.
OREO 'Play With OREO feat. Yelle' by The Martin Agency.

Mondelez cookie brand dunks into fun with new global campaign

Oreo has unveiled the latest interation of its "Wonderfilled" activity, with an integrated global campaign, which launches in the U.S. next week.

The animated TV spot, created by The Martin Agency, features a backing track by French electro-pop duo Yelle. The ad will roll out to 40 markets, including the U.K., France, China and Argentina.

Oreo's Wonderfilled campaign launched last year, and showcases the different ways you can eat the cookies.

Campaign credits

Client: Oreo
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
SVP/Executive Creative Director: Jorge Calleja
VP/Creative Directors: David Muhlenfeld, Magnus Hierta
VP/Group Planning Director: John Gibson
Strategic Planner: Gigi Jordan
EVP/Worldwide Account Director: John Campbell
SVP/Group Account Director: Darren Foot
VP/Account Directors: Leslie Hodgin, Britta Dougherty
Account Supervisor: Molly Holmes
EVP/Managing Director Production & Development: Steve Humble
Producer: Heather Tanton
Junior Producer: Maggie Shifflett
Group Project Management Supervisor: Giao Roever
Business Affairs Supervisor: Juanita McInteer
Production Company: Brand New School
Executive Creative Director: Jonathan Notaro
Managing Director: Devin Brook
Head of Production: Julie Shevach
Producer: Johnna MacArthur
Designers: Andres Rivera, Jeffrey Welk, Jungeun Kim, Lindsey Mayer-Beug, Serge Kirsanov
CG Director: Russ Wootton
2D Lead: Mark French
Technical Director: Dan Bradham
3D Animator: Carmine Laietta, Jon Burke, Spyridon Serbos, Sam Crees
3D Artist & Cell Animator: Jeff Bryson, Morten Christensen
3D Lighting: Michael Lampe, Sylvia Apostol
3D Modeler: Atsuki Hirose, Scott Denton, Young Lee
3D Rigger: Jason Bikofsky, Jonah Austin
2D Compositor: Jeen Lee, Jeff (Dragon) Billon
Storyboard Artist: Fred Fassberger
Storyboard Artist: Tung Chow
Assistant Editor: Tyler Byrnes
Music Composition & Lyrics: David Muhlenfeld, English Major
Music Production & Mix: Duotone
Engineer: Aaron Mirman
Producer: Lissa Farquhar
Executive Producer: David Leinheardt
Final Master: The Lodge
Voiceover talent: Yelle
Music Supervision: Aaron Mercer, Wool&Tusk

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