Oreo has launched a Halloween campaign across social media channels, posting very short videos of "nomsters" — spooky little creatures created in a dark, mysterious "laboratorium" that looks like a cross between a 1930s Hollywood horror-movie set and a Tim Burton fantasy.
The stop-action videos were created by 360i, and Oreo plans to release one each day in the run-up to Halloween.
The first spot lasts just 11 second and features candy corn magically reanimated as a vampire bat. Oreo is inviting viewers to suggest names for their favorite nomsters.
Campaign credits
Brand: Oreo
Agency: 360i
Creative directors: Aaron Mosher, David Yankelewitz
Art director: Kelsie Kaufman
Copywriter: Frank Bertino
Executive producer: Phil Pessaro
Producer: Ethan Brooks
Account director: Josh Lenze
Production company: Dream Machine Creative
Directors: Andrew Wonder, Lainey Dubinsky
Producer: Alon Simcha
Executive producer: Dylan Steinberg
Director of photography: Fletcher Wolfe
VFX: Konrad, Paul
VFX supervisor: John Christon
Sound: Silver Sound
Sound designers: Robin Shore, Cory Choy, Luke Allen, Bryan Osborne, Ted Robinson
Set design: Nix, Gerber Studio
Character fabrication: Castelli Models