Orangina to stage two-day experience to showcase brand's fun side

Suntory brand Orangina will host two evenings of immersive experiences
Suntory brand Orangina will host two evenings of immersive experiences

Suntory brand Orangina is staging a two-day event to celebrate the fun nature of the soft drink, with activities determined by the shake of a dice.

The experience, entitled 'Shake La Vie' will take place on 28-29 July at Jewel Piccadilly in central London.

The brand is devising an evening of 'twists and turns', frivolous games and out-of-the-ordinary performances, from the pianist-turned-hip hop performer Tokio Myers, to Café Del Mar's regular opening act Beats Boutique.

Guests will be greeted by a host and invited to 'shake the orange icon', with the dice determining how their night begins.

The experience will feature a series of different rooms ranging from an orchard of orange groves, to an immersive theatrical experience with mixologists creating cocktails with an Orangina twist, including 'Gin-Gina' and the 'Gina-Ball'.

Orangina's theatrical performers and acts will then offer guests the shake of the dice determining their next move.

From the orchard hideaway, guests can transport themselves to France's Mediterranean playground and immerse themselves in the classic beach-chic opulence of the French Riviera, with performers including magician Fergus Flanagan and a contortionist duo.

For a VIP vibe, a backstage hideout will be on offer, where guests can enjoy an intimate music performance.

Comment below to let us know what you think.

For more activations and experiential campaigns in London, download our latest report, London's Experiential Playground


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