Online razor retailer cuts into competion in first TV spot

Harry's makes its broadcast debut in new work by Chandelier Creative

Harry's is the latest online razor retailer to make the jump from digital ads to TV, joining rival Dollar Shave Club.

The ad by Chandelier Creative debuted Monday to complement existing online advertisements, including ads in podcasts. Harry's has previously worked with agencies Droga5 and Partners & Spade for digital advertising.

Like competitor Dollar Shave Club (now the #2 seller of blades by volume), the ad posits the retailer as a way to save money with a jab at Procter & Gamble brand Gillette.