David Miami's campaign 'Medical Avenue" jokingly compares adland to a dramatic TV show.
The One Show 2022 called for agencies, brands and production companies to submit their entries by poking fun at the advertising industry.
"Medicine Avenue," a nod to the term "Madison Avenue," is a three-part medical drama parody series. The first spot, "Ambulance," follows a team of doctors, nurses and EMTS as they try to save creative before it dies.
In one scene a doctor tells his colleague, "We just had to put the idea on life support," to which she replies, "Don’t give up, it might still make it." He ominously responds, "It’s in legal’s hands now."
The clip ends with the tagline, "The 2022 One Show. It’s worth all the drama."