On the global creative front, Ogilvy once again leads our new-business table this month, with more than 300 wins across six continents. The two fastest movers this month were McGarrybowen with Clorox and JC Penney wins as standouts, followed by Saatchi & Saatchi, which led the Publicis Groupe effort for Walmart. Among media agencies, PHD’s global VW win, among others, kept them at No. 1, with GroupM’s IKEA win (shared with Dentsu Aegis) helping them move up a spot.
In the US, McGarrybowen and Saatchi & Saatchi enjoyed a standout month, with the former leaping to the top of the table. McCann Erickson was also a fast riser on the back of some Reckitt Benkeiser and GSK wins.
Within US media agencies, Horizon’s scoop of the LG business saw it move up to No. 3. Havas was the other fastest mover, thanks to Tracfone and Swarovski.