Omnicom agencies dominated both globally and in the US when it came to winning new business in November.
There were no major changes to the top global creative agencies for this month, with BBDO maintaining a healthy lead over DDB and Ogilvy for the year. Big wins in November include BBDO, which took on more ExxonMobil business, and Y&R and TBWA, which picked up significant business in China
Amongst media agencies, Mindshare moved up to third place (behind Omnicom agencies PHD and Hearts and Science), also with some big wins in China. Mediacom moved up with wins in Europe and Asia, as well.
In the US, Droga5 maintained a top-three position through November, just behind BBDO and DDB. Grey’s Nexium win helped boost its results, and Deutsch, Anomaly and FCB also brought on new business.
Looking to media agencies in the US, Hearts and Science kept its top position, closely followed by sister agency PHD. Big US wins this month came from MediaCom and Crossmedia.