Olive Garden 'Home' by Grey New York

Italian eatery's new ad focuses on personal moments

A new ad by Grey New York for Italian restaurant Olive Garden features home movies of personal moments.

Some of the candid moments include a woman realizing she is going to be a grandmother, a set of four babies laughing and an infant making a video call to his dad.

Interspersed among the videos is wording such as "family is patient" and "family is forever." Only at the end is anything directly related to the Olive Garden is at the end, with several scenes inside the restaurant.

The ad debut during NBC's Red Nose Day telethon to lift children from poverty.

Credits

Worldwide Chief Creative Officer: Tor Myhren
Chief Creative Officer: Andreas Dahlqvist
Chief Marketing Officer: Jane Reiss
President, Grey Activation/PR: Amy Tunick
Executive Creative Director: Ari Halper
Executive Creative Director: Stephen Krauss
Executive Creative Director: Jan Egan
Executive Creative Director: Ron Castillo
Creative Director: Brad Mancuso
Creative Director: Susan LaScala Wood
Art Director: Jonathan Hsu
Copywriter: Gail Barlow & Paul Elicker
VP Executive Producers (Agency): Seth Gorenstein & Adam Seely
SVP Account Director: Nadine Falco
VP Account Directors: Christina Pantina & Jamie Shiembob
Strategy: Dominic Hanley
Editor (person & company): Cindy Nielsen & Charlie Cusamano, Vision Post
Assistant Casting Director: Brian Safuto
EVP Director of Music (Agency): Josh Rabinowitz
VP Director of Music Licensing (Agency): Amy Rosen
Project Manager: Jasmine Mangana

Featured in this story

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free