Old Spice's Mustafa and Crews continue their far-out feud

Brand reps demand consumers make a "Make a Smellmitment"

Earlier this summer, Wieden + Kennedy Portland brought Old Spice pitchmen Isaiah Mustafa and Terry Crews together for the first time in "And So It Begins."

The battling spokesmen continue their antics in "Checkmate." If you have seen the other ads in the series, you know you can only expect more of the unexpected.

Like previous ads with both men, the viewer is asked to make a "Make a Smellmitment" and choose between the brands advocated by Mustafa or Crews.

Further installments in the surreal series will continue over the next couple weeks.

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