Old Spice spots parody macho 80s ads

NFL star Wes Welker gets his legs eaten by Komodo dragons as he sniffs a deodorant stick in a tongue-in-cheek 80s-style US ad for Old Spice.

The ad is one of four deliberately cheesy 20-second spots starring Welker and fellow American football star Jerod Mayo. Executions include an ad in which Welker spends so long in the shower that he returns to an empty stadium ground having missed the game’s second half.

The "Unnecessary Freshness" ads have already accrued tens of thousands of hits on Old Spice’s YouTube channel and are also being aired on US TV for the start of the American football season this week.

Client: P&G

Brand: Old Spice

Agency: Wieden + Kennedy

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free