Old Spice "and so it begins" by Wieden & Kennedy Portland

Terry Crews and Isaiah Mustafa come together for the first time to plead the case for their favourite Old Spice products in a new online campaign.

Wieden & Kennedy Portland created the ad, which features Mustafa's signature quick scene changes and the typically surreal and over-the-top performance from Crews, who appears in multiple guises. It promotes Old Spice’s Timber, Swagger and Bearglove fragrances. The work was directed by Tom Kuntz through MJZ.