Old Navy zooms in on women's bottoms to say 'Hi, Fashion'

Without comedians, the retailer becomes the butt of its own joke.

Chandelier Creative's most recent campaigns for Old Navy have starred  Amy Poehler, Julia Louis-Dreyfus and Amy Schumer. But under CMO Jamie Gersch's new leadership, the retailer has dropped its celebrity spokeswomen in favor of female actors whose behinds receive exceptional close-ups in its "Hi, Fashion" campaign. The spots demonstrate that Old Navy's spring pants are flexible enough to wear while jumping out of a window, riding a tricycle, and yes, bending over with close-ups of female bottoms while most of the men ogle from a distance.  

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