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Ola Björling talks Virtual Reality in Cannes

Campaign US caught up with Ola Björling, Global Director of VR, MediaMonks in Cannes and again at their offices in LA for a look at what the future holds for Virtual Reality.

Ola Björling, ‎Global Director of VR, MediaMonks explains why brands should work with the current technology to develop their VR offering rather than waiting for newer or better tech to emerge.