OKRP has hired Rony Castor as group creative director overseeing the Metro by T-Mobile account, the agency shared exclusively with Campaign US.
Castor will be responsible for overseeing an integrated team of six creatives working across all aspects of Metro’s business and will report to executive creative directors Ben Pfutzenreuter and Matt McNulty.
He joins from Goodby, Silverstein & Partners, where he was most recently creative director working alongside Anthony O’Neill, who recently joined Golin as executive creative director.
At Goodby, Castor led work for brands including Pepsico, BMW, Kraft Heinz, XFinity, The Golden State Warriors and Courageous Conversation Global Foundation. He also worked on a number of social justice projects there, including Driving While Black and Not a Gun for Courageous Conversations.
The appointment comes on the heels of Metro by T-Mobile selecting OKRP as its U.S. creative agency of record in April, becoming the agency’s largest account, following a creative review. Saatchi & Saatchi was the incumbent and participated in the review, AdAge reported.
OKRP won the account with a native Spanish-speaking team leading the pitch. As a result, new work will feature a wide array of Spanish-language ads.
Castor will also help continue to drive Metro’s brand platform, Nada Yada Yada, which the agency created.
In a statement shared with Campaign US, Castor said he is excited to continue the work of OKRP’s independent, minority-owned creative collective, Putney.
“There’s a lot to love and look forward to: The freedom that comes with an independent agency, the diversity of the people at OKRP and the potential to make great things on a larger cultural scale with our partners at Metro,” he said.
Prior to GS&P, Castor worked at a variety of Chicago agencies including DDB, FCB, Commonground (now Ten35), Havas and Burrell, working on brands including Toyota, McDonald’s, Nissan, Mountain Dew, Jack Daniel’s, Michelob Ultra, FanDuel, Wingstop, Coors Light and more.
Chicago-based OKRP had a big coup in 2022 when it won Burger King’s creative AOR over longtime incumbent David and major agencies such as Ogilvy and 360i.